Engaging the Right Audience One by One

= M2

About

Talking to the right audience is the best strategy your business can have

M2 COMMUNICATIONS is an award winning, minority-certified and woman-owned agency specializing in driving targeted digital campaigns tailored to your specific industry needs. With a focus on localized and data-driven approaches, we connect your message with your ideal audience, whether you're aiming to boost brand visibility or drive conversions for a particular product or event. Our precision targeting capabilities span all device types, allowing us to track online and offline conversions – in real time.

What We Do

WE’RE ALL ABOUT CONNECTING BRANDS WITH THE RIGHT PEOPLE IN THE RIGHT PLACE

Our ability to hyper-target, driven by proprietary data-sourcing practices, ensures more audience engagement. By leveraging precision data analytics and our extensive network, we guarantee your message reaches those who matter most – resulting in more conversions.
As businesses navigate the evolving market, our tailored solutions combined with our innovative digital platform feature proven success. With targeting that adapts to shifting consumer behaviors, we empower businesses to reclaim their customer base and enhance overall performance. Our approach prioritizes cost-effectiveness, while providing real-time data for faster, better-informed decision-making.

Specialized Digital Solutions:

Digital Programmatic Strategies.
OTT (Streaming TV).
Video & Display Advertising.
Household Geofencing.
Native Contextual Solution.
Site Retargeting.
Keyword & Search Retargeting.
Search Engine Marketing.
Social Media Ads.

Other Services:

Media Planning and Buying.
Community Outreach.
Public Relations.
Events and Promotions.

Clients

Past & Current Clients

Leadership

Pleased To Meet You

Martha Medina

President & Founder

Martha Medina

President & Founder

As the President & Founder, Martha Medina leverages her 25+ years of experience in journalism, communications, and marketing to drive digital innovation at M2. With a degree from Externado University in Colombia, Martha has honed her expertise as an On-Air Radio and Television Personality, focusing on expanding the agency’s digital footprint through a unique programmatic platform. She passionately guides clients towards their marketing objectives, including brand awareness, acquiring new customers, and increasing revenue – with a precise approach that targets diverse demographic and psychographic groups. Martha's dedication to precision is evident in M2 Communications' comprehensive campaigns, spanning digital, programmatic, OTT, Addressable Geofencing, Site Retargeting, and more. Her commitment to inclusivity extends beyond business, as seen in her active involvement with community organizations like the Water People Theater, advocating for the transformative power of the arts. Martha invites businesses to explore how M2 Communications can help achieve their marketing goals through tailored, innovative strategies. Reach out to learn more about how we can help achieve your marketing goals.

Milena Tous

VP of Brand Strategy

Milena Tous

VP of Brand Strategy

Milena Tous serves as our Vice President of Brand Strategy, steering our approach towards both innovative and alternative branding solutions. With a rich background spanning over two decades, Milena has honed her expertise in developing unique concepts and marketing strategies. As the former president of Multi Latino Marketing Agency, she dives deep into consumer insights provided by leading research firms, determining the desires and needs of target audiences. Leveraging her profound understanding of multicultural communities, she crafts unparalleled experiences that resonate well with diverse audiences by tapping into their culture, passions, and distinctive characteristics.

Fernando Medina

Director of Operations in Latin America

Fernando Medina

Director of Operations in Latin America

As M2 Communications Director of Operations in Latin America, Fernando leads our regional endeavors with a wealth of expertise in television and advertising spanning over 25 years. Graduating with a degree in Marketing and Advertising from Politécnico Grancolombiano University in 2003, he brings a strategic vision and innovative approach to his role. Renowned for his proficiency in audiovisual production, scenic design, and corporate event management, he orchestrates impactful experiences that captivate audiences and elevate brands to new heights.

Vivian Bruges

Director of Operations Spain

Vivian Bruges

Director of Operations Spain

Vivian specializes in developing publicity strategies and PR campaigns that make an impact within the right community. She also crafts compelling press releases, manages public and press inquiries, organizes promotional events, analyzes media coverage, and ensures exceptional client experiences. With a journalism and communications degree from Externado University in Colombia and a master's in Public Relations and Media Management, Vivian brings over a decade of expertise garnered across Australia and Spain. Her collaborative ventures include respected organizations like Vice Media, Pinterest, and The Star Entertainment Group. Vivian's dedication to innovation and excellence at M2 shines through in every aspect of her work.

Jazmin Madrigal

Marketing Specialist

Jazmin Madrigal

Marketing Specialist

At M2 Communications, Jazmin Madrigal channels her passion for continuous growth and success as a dedicated Marketing Specialist. As a proud native of Chicago and a graduate from DePaul University with a degree in Marketing, Jazmin believes that the path to growth is never-ending, and always packed with opportunities for exploration and learning. With an eye for detail and exceptional organizational prowess, she is committed to empowering others to achieve their goals. Specializing in implementing effective tracking systems for marketing campaigns and online activities, Jazmin consistently delivers optimal results for our clients.

Daisy Garcia

Director Brand Strategy

Daisy Garcia

Director Brand Strategy

With over 15 years of experience in the marketing communications field, Daisy has played an integral role in crafting award-winning campaigns that captivate diverse audiences. Specializing in multicultural marketing, she combines data-driven insights with creative brilliance to achieve transformative results. Daisy's expertise spans traditional marketing communications, where she integrates new approaches to amplify impact and drive engagement. Her strategic foresight and commitment to excellence inspire her to continuously deliver impactful client solutions that foster the right engagement.

Andrea Dominguez

Digital Content Editor

Andrea Dominguez

Digital Content Editor

Leveraging her background as a journalist and multimedia researcher help Andrea drive impactful storytelling across diverse platforms. With a keen eye for detail and a passion for innovation, she oversees the creation, editing, and publication of digital content spanning social media, programmatic advertising, websites, and email newsletters. Andrea's expertise lies in crafting engaging narratives that resonate with multiple audiences, while ensuring seamless execution and maximum reach.

Case Studies

Outdoor Festival Boosts Ticket Sales with Our Unique Platform

The annual festival is a celebration that champions local vendors, musicians, and various talents, reflecting a long-standing tradition spanning nearly a century. This year's event holds particular significance as it marks the first gathering since the onset of the pandemic, promising a return to community engagement and cultural festivities. Serving as a full-service advertising and PR agency, the festival's promotion extends across consumer, retail, B2B, industrial, and financial sectors. Leveraging a partnership with our associated platform, the festival boasts omnichannel capabilities and precise audience targeting, ensuring maximum outreach and engagement.

Solution

● Utilized large-screen CTV advertising, programmatic display, and social media display/pre-roll video ads to boost online ticket sales and in-person visits.

● Coordinated social media and programmatic efforts using the associated platform’s managed service for Facebook to maximize reach.

● Employed addressable programmatic solutions for household-level targeting and other location-based/behavioral targeting tactics.

● Utilized cross-device matching capabilities to attribute conversions from both online ticket sales and in-person attendance.

Results

Overall, the three-week campaign was successful, and the festival and team were thrilled with the results. The campaign delivered 916 online ticket sales and another 6,025 website visits. Additionally, the M2 attributed 210 offline conversions to the festival itself via the Geo-Fencing with Conversion Zones tactic. Our associated platform also achieved a 98.2% Video Completion Rate for CTV ads. Finally, when comparing performance, our associated platform more than doubled the amount of Facebook impressions and beat their previous engagement metrics for past campaigns.

More Cases